0:00. In comparison, the time spent on networks by the average person in the US is 2 hours and 7 minutes, 18 minutes less than the global average. The micro-blogging and messaging site boasts192 million active daily users, who trend70% male. When Pew Research Center began tracking social media adoption in 2005, just 5% of American adults used at least one of these platforms. It beat out long-time social media favourites Instagram, Facebook, and Snapchat in terms of downloads. It now relies on the continuous growth in the number of people with internet access and smartphones, particularly in developing regions. More than eight-in-ten Americans get news from digital devices Americans ages 18 to 29 stand out in that the most common digital way they get news is social media, with 42% saying they get news this way often versus 28% saying the same of either news websites or search engines. And if your audience consists of even younger kids, YouTube is a strategic choice for your brand. Social media use sometimes involves negative interactions between users. 4 0 obj In 2020, the average time spent on social media per day is 2 hours 25 minutes globally for users aged 16 to 64 on any device. With over478 million active monthly users, the long-reigning queen of image curation and collection is still quite popular, especially among women who make up 60% of its userbase. Every week, this cohort will be coming together from six different time zones and four different countries to discuss relevant, pressing, and important topics in population aging and research. CORRECTION (Jan. 11, 2022): A figure from a 2012 survey was previously incorrect in the Who uses social media chart. For example, TikTok was on one in five devices connected to the internet in 24 months. The most important key figures provide you with a compact summary of the topic of "Social media" and take you straight to the corresponding statistics. After all, its easier to build an audience on social media if theyre already actively looking for content like yours on that specific platform. As you can see from the data above, social network usage is different for men and women globally when examining location. 47% use social to learn about new trends. The latest social media statistics show that there are 4.59 billion social media users worldwide in 2022 - and this number is only going to continue growing over the next few years (Statista, 2022). Leading social media apps worldwide in 2022, by downloads (in millions) Most popular social networks worldwide 2021, by reach Most popular social networks worldwide 2021, by reach Global. The average Facebook user will engage with12 ads on the siteeach month. CIPD Knowledge archive | CIPD This year, we welcome 21 CAnD3 Fellows to our Training Program family. By comparison, this shows just how mobile social media is. Social Media Use in 2021 | Pew Research Center These statistics show just how successful the app has become, providing even more reason to jump on . (+1) 202-857-8562 | Fax Source: Division of Vector-Borne Diseases (DVBD) Sources: Data Reportal, BankMyCell, Statcounter. Interesting that youtube is considered social media. TikTok key statistics. Social media usage in the United Kingdom (UK) - Statistics & Facts All reports and blog posts related to social media. endobj A journalist and digital consultant, John Boitnott has worked at TV, newspapers, radio and Internet companies for 25 years. At the same time, presence on social media among Americans 65 and older grew about fourfold since 2010, while use by the youngest adults remained relatively constant in that time frame. For many users, social media is part of their daily routine. This study uses the 2018 Canadian Internet Use Survey to examine reports of the negative effects individuals aged 15 to 64 experience because of their use of social networking websites or apps. Statistics suggest over two billion logged-in users, but that number is low since users watch videos on the site without being logged in. Teens, Social Media and Technology 2022 | Pew Research Center All told, expect users to spend a combined 3.7 trillion hours on social media platforms in 2021. However, growth is on the decline with 2019-2020 data revealing a 9.2 . Theres much less variation between users at various income levels, with users at each of four levels hovering between 65% to 78%: Likewise, theres not much difference between users with varying educational backgrounds. LinkedIn is a professional networking site and is the top social media platform for B2B social media marketing. There was a similar story for the adoption of smartphone use also, doubling to almost 42% in the same period. % of U.S. adults in each demographic group who say they ever use . In Twitters case, that CTR drop was a fairlysharp61% drop over 2019 figures. Statista assumes no Published by S. Dixon , Oct 18, 2022 Key insights Number of social. Thanks for sharing these data! Number of Generation Z users in the United States on selected social media platforms from 2020 to 2025 (in millions) Instagram, Snapchat, and TikTok: Gen Z weekly usage in the U.S.. Smaller shares of Americans use sites such as Twitter, Pinterest, Instagram and LinkedIn. The following are the statistics for monthly users of the top 15 social media apps globally in 2021: Facebook - 2.89 billion. Statistics on usage and membership . UAE Social Media Statistics 2021 : Infographics. (Adobe) The most important key figures provide you with a compact summary of the topic of "Media use in the United States" and take you straight to the corresponding statistics. Social media usage in Canada - Statistics & Facts | Statista Social Media Usage Statistics For Digital Marketers In 2022 If you guessed Facebook, youre in for a surprise. It would be fascinating to break down the hours spent on each social media site so we could get a better idea of where people from each nation spend there time. Social Media Statistics for 2023 // Facts & Figures Both college graduates and those with some college are roughly equal at about 77%, while 64% of those with a high school education (or less) use social media. The most significant price rises were Domestic holiday travel and accommodation (+13.3%), Electricity (+8.6%), International holiday travel and accommodation (+7.6%) and New dwelling purchase by owner . An original record of the US market size was 5% in 2005, growth in the US took just under 6 years to penetrate 50% of Americas population in 2011. Paid social media adscontinue tomake upimportant segments of the overall marketing plan for many brands. More than half of the world now uses social media (59%) 4.76 billion people around the world now use social media, 137 million new users have come online within the last 12 months The average daily time spent using social media is 2h 31m. YouTube and WhatsApp follow this with over 2 billion, then Messenger, WeChat, and Instagram, all having 1 billion or more users. Facebook, for example, has been stagnant at around 69% since 2016. As of February 2021, 72% of American adults were on social media. stream When looking at the top 8 social platforms by monthly active users, YouTube, LinkedIn, Twitter, and TikTok index higher in male users. Quick: Whatsthe most popular social media platformin the world? Shortly after, in 1997, Six Degrees was released where users could add friends and make profiles. Some lawmakers in the U.S. have argued that the platform is too powerful and should be broken up, and in late 2020 the federal government and 46 states (as well as the District of Columbia and Guam) sued the . Manufacturers can use YouTube to display . Get in touch with us. Statista assumes no Find your information in our database containing over 20,000 reports, shift in consumption towards digital media, On-demand audio streams dominate music listening in the United States, Podcasts are unsurprisingly also popular with younger consumers, social media platforms are their go-to source for finding new movies or TV shows, Gen Z, who learn about upcoming entertainment options from ads on social media. Snapchat said users open an average of30 snaps per day and an average of 4 billion snaps are sent on the platform each day. The striking short-form viral videos and images of Instagram, Snapchat, and TikTok continue to climb in popularity with Gen Z. Below, we have the top 20 social media growth rankings by country, representing the largest number of users, not percentage increase: The total number of people using social media grew by 9.2% between April 2019 and Jan 2020. Time spent on the site per visit is over 10 mins. (Statista 2020) The most popular social media networks are Facebook, YouTube, Instagram, and . Snapchat has approximately265 million daily active usersworldwide. There you have it for my rise of social media statistics roundup. Its actually YouTube, with 81% of the world using the site to some extent. Are you interested in testing our business solutions? Social Media Users in the UAE. As of April 2022, there are 5.48 billion unique mobile phone users in the world. Girls are more likely than boys to say it would be difficult for them to give up social media (58% vs. 49%). Hes also written for Fast Company, NBC, Inc Magazine, USA Today and BusinessInsider, among others. Broken down by age, there is significant generational variation: Users of YouTube and Facebook may outperform other platforms in terms of total users but if youre building a younger audience, youll be more likely to find them on other sites. endobj Global social media statistics research summary 2023 - Smart Insights Release Date: May 24, 2021. PDF Social Media Use in 2021 FINAL 4.5.21 chart update - Pew Research Center Sources: GlobalWebIndex, Pew Research, Wikipedia, Social media platforms & Kepios Analysis. For example, Filipinos spend a little over four hours a day . The most shocking is the rise of TikTok. Get in touch with us. 70+ Essential Social Media Statistics for 2022 - Influencer Marketing Hub Next-level SEO training and link building strategies, 2023 Backlinko is a Trademark of Semrush Inc. Social Network Usage & Growth Statistics: How Many People Use Social Media in 2022? Collectively, over 2.5 billion people use one of these two . Social Media Usage Statistics (Top Picks), The average social media user engages with, The social media growth rate since 2015 is an average of. The US social media penetration is calculated by the total number of active social network users versus the total population or those aged 13+. liability for the information given being complete or correct. Hey, do you think Telegram also can be considered as social media? How many people use social media every day? 2021 statistics and history (+1) 202-419-4300 | Main In 2019 and 2020, internet users worldwide spent on average 145 minutes (2 hours 41 minutes) per day on social media, up from 142 minutes in 2018 (Statista, 2021). We are happy to help. United Arab Emirates (UAE) Social Media Statistics 2023 | GMI In China, TikTok is accessed by over 600 million users daily. All an data, insights, and trends your require go help you make sense are the "state is digital" in Malaysia in 2022, including detailed statistics for website use, social media use, and mobile use, as fine as end numbers for all the top socially platforms. 71% of young adults aged 18 to 29 use Instagram, 65% use Snapchat, and about 50% use TikTok. How Many People Use Social Media in 2022? (65+ Statistics) - Backlinko Social Media Statistics for 2023: 54 Stats You Need to Know So, how big is social media and how has it evolved today? Wikipedia - Wikipedia Thats why itsvitalto keep up with the demographic and usage data for the platforms you use in your digital content strategy. Only 41.36% of people now access the internet on desktop (leaving 2.74% on tablets). US Social Media Usage 2021 - Insider Intelligence In 2022, Social networking sites are estimated to reach 3.96 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain. Social Media Fact Sheet - Pew Research Center: Internet, Science & Tech (Facebook) The average click-through rate (CTR) for Facebook ads is 0.9%. Step 1. According to Statistas data from 2020, the most active country is the U.A.E., with 99% of its population using social media. As of 2021, the number of people using social media is over 4.48 billion worldwide, with the average user accessing 6.6 social media platforms on a monthly basis. #socialmedia #contentmarketing, Backlink Content: How to Build Links in 2023. Social Media Use in 2021 April 7, 2021Partisan differences in social media use show up for some platforms, but not Facebook April 7, 202110 facts about Americans and Facebook June 1, 20217 facts about Americans and Instagram October 7, 2021. Those marketers ranked paid ads on social media second only to SEM in terms of successful campaigns (29% to 33%, respectively). How to Communicate Content Marketing Wins, Word Count Trends in 25+ Industries: VoiceGraph, Head-to-Head Review: Google Forms vs. SurveyMon, What Is Teamlancing? The average social media user engages with an average of 6.6 various social media platforms. TikTok Revenue and Usage Statistics (2023) - Business of Apps ; The TikTok app has been downloaded over 2Billion times on the App Store and Google Play. Numbers, Facts and Trends Shaping Your World, Partisan differences in social media use show up for some platforms, but not Facebook. In 2021, a survey conducted in Morocco found that 96 percent of respondents felt that social media usage helped to keep people informed about current events. As of 2021, the number of people using social media is over 4.48 billion worldwide, with the average user accessing 6.6 social media platforms on a monthly basis. ~TxZ|?p9B=\E#e&FG_N3~Bu5. Wikipedia is a multilingual free online encyclopedia written and maintained by a community of volunteers, known as Wikipedians, through open collaboration and using a wiki-based editing system called MediaWiki.Wikipedia is the largest and most-read reference work in history. YouTube and Reddit were the only sites covered by the Pew 2021 survey that saw anysignificant growthover the last two years. No longer the exclusive province of high school students showing off their latest dance moves, this China-based video-creation/editing/sharing app is growing globally and enjoys689 million usersworldwide. Given its demographically and geographically broad user base, its no surprise that Facebook dominates as a social media ad platform. The percentage of social media use versus the total population by race for the entire US population is: Unsurprisingly, the percentage of Americans using social media by age is primarily Gen Z and Millennials. Its demographics skew slightly older with an age range from 30-49 making up the largest group of LinkedIn users. Over200 million small businessesare active on the site using its various services such as Groups, Pages, Messenger and chat bots. Statista assumes no Today around seven-in-ten Americans use social media to connect with one another, engage with news content, share information and entertain themselves. They can also mask site-to-site differences, too. However, TikTok and Reddit are still attracting users at an accelerated pace. It is a subsidiary of The Pew Charitable Trusts. Young adults were among the earliest social media adopters and continue to use these sites at high levels, but usage by older adults has increased in recent years. YouTube - 2.29 billion. According to a survey by the Pew Research Center, 81% of U.S. adults say they use YouTube. Facebook Twitter TikTok % of U.S. adults in each demographic group who say they ever use Canadians' assessments of social media in their lives - Statistics Canada Council Post: Social Media Use In 2021 And What It Means For Building Source: Surveys of U.S. adults conducted 2012-2021. Social media audiences in the United Kingdom (UK) 2021, by age and gender Social media audiences in the United Kingdom (UK) in January 2021, by age group and gender Social network. The study of 46 countries with internet users aged 16 to 64 shows Japan had the lowest average number of social network accounts at 3.8, comparably India had the highest with 11.5 per person. Growth rates, advertising reach, click-through rates (CTRs), and usage trends for each platform, both over time and in current data snapshots, can make a big difference in your marketing and paid ad campaigns. Or have a question? Within digital platforms for news, most age groups turn to news websites at higher rates than other platforms, with one exception. Social media usage in the United States - Statistics & Facts Source: Survey of U.S. adults conducted Jan. 25-Feb. 8, 2021. %PDF-1.7 Talk with one of our content experts about our hand-vetted expert content writers & designers who can help you scale your content marketing efforts quickly. A selection of surveys conducted by the Pew Research Center 2012-2019 shows the percentage of US adults who state they use the following apps on their phone or desktop. 8 0 obj Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. In America, social media is more prevalent among women, in particular, Snapchat and Pinterest, whereas men are using sites like YouTube and Twitter more. University of Hawaii | 2.1K views, 27 likes, 1 loves, 3 comments, 6 shares, Facebook Watch Videos from Hawaii News Now: HNN extended coverage #LIVE:. As of April 2021, it was thethird most downloaded appoverall. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. All CTRs for Q1 in 2020 trended downwards. Biggest social media platforms 2023 | Statista 521 likes, 17 comments - @cocokind on Instagram: "Do these stats scare you as much as they terrify us? 40% of all internet users worldwide use social media for work purposes. 1615 L St. NW, Suite 800Washington, DC 20036USA Overall, social media usage statistics estimate that an individual will spend 6 years and 8 months of their lifetime on social media. In second place was China (15 m), Indonesia (12 m), Brazil (11 m), Iran (9.4 m), and the USA in 6th place with 6.9 million new users. (Wordstream) The average cost per click (CPC) for Facebook ads is $1.72. All told, expect users to spend a combined 3.7 trillion hours on social media platforms in 2021. According to platform statements, the number of social media users in the US is 240 million in 2020, meaning 72.3% of Americans are actively using sites monthly. What else would you like to see added to this roundup? The average household size in England and Wales in 2021 was 2.4 people per household, the same as in 2011; the areas with the highest average household size were Newham, Slough and . Pew survey: Gen Z gravitates to Instagram, Snapchat and TikTok - USA Today (Statista 2020) Internet users spend 2 hours and 25 minutes on social media every day. The Facebook-owned and U.S.-based messaging and VOIP service is a growing powerhouse. Below we have the frequency of visits Americans have to these popular social media sites, all platforms other than Twitter get at least half of their users visiting the platform every single day. Radio reach in the U.S. 2019, by age group, NPR's weekly audience in the U.S. 2005-2020, Top cable news networks U.S. 2023, by number of viewers, Number of magazine readers in the U.S. 2012-2021, Magazine brands audience distribution in the U.S. 2019-2020, by platform, Magazines with largest online audience in the U.S. 2021, Paid circulation of daily weekday newspapers in the U.S. 1985-2020, Average number of books read in the U.S. 2020, by format, U.S. households with internet subscription 1997-2020, Forecast of Video Games users by segment in the United States 2017-2025, Penetration rate of digital video games in the U.S. 2017-2027, Time spent with a game console in the U.S. 2020, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. 2 hours a day on facebook is hard to see, but if youre watching videos on youtube it would make sense.