Do PSA help reduce the number of distracted driving incidents? This phenomenon, generally referred to as distracted driving, is at the basis of numerous new traffic safety laws and campaigns aimed at preventing car accidents and loss of life on the road. Can A Psa Help Reduce The Number Of Distracted Driving Incidents Claim These projects increased police enforcement of distracted driving laws and increased awareness of distracted driving using radio advertisements, news stories, and similar media. Bitte whlen Sie Ihre Region aus. . Lennon, Rentfro, & OLeary, 2010 This study focused specifically on the distracted behavior of text messaging while driving. Hastings, Stead, & Webb, 2004 And, as Related research on physical threat appeals has found that, when compared to other messages, adolescents react more positively to public service announcements that depict negative social consequences ( In 2007, Washington state became the first state to ban texting while driving. Advances in Journalism and Communication 1) Social marketingits uses and appeals. Table 1. The present study aims to examine the effectiveness of a public service announcement against distracted driving on a convenience sample of college students attending Texas State University. The good news is that distracted driving PSAs are effective in most cases, but especially with the 18 to 24 age group. findings are limited in that his research was concerned with participants ability to change the behavior of others, as opposed to modifying their own behavior. Afterwards, they will complete a self-report questionnaire regarding their perceptions of the ad and their intent to engage in cell-phone use while driving. The 30-second PSA, Get the Message, features clips from people from across the country who lost loved ones in distracted driving crashes and have spoken out through the U.S. Department of Transportations Faces of Distracted Driving campaign. Half the screen shows the driver and the other half shows the road. Essentially, the theory posits that individuals will experience four processes when they are exposed to a threatening message: they evaluate how severe the threat is to them, the likelihood that the threat will affect them, how to eliminate or manage the threat, and whether they are able to perform the actions necessary to cope with the threat ( They help us to know which pages are the most and least popular and see how visitors move around the site. ). The Affective Response (General) Scale by Chaudhary, N.K., Casanova-Powell, T.D., Cosgrove, L., Reagan, I., & Williams, A. A second significant positive correlation was found between the variables measuring students perception that PSAs help to prevent texting while driving and their reported likelihood of thinking of the PSA they had viewed when they drove from now on. Question: Can A Public Service Announcement Psa Help Reduce The Number Of Distracted Driving Incidents. This website uses cookies to improve your experience while you navigate through the website. ). ). Our safety resources give you the knowledge and stories you need to manage human factorsand wont find anywhere else. Watch: Faces of Distracted Driving: Get the Message: http://www.youtube.com/watch?v=vjmlv1rbGKE. Lewis, Watson, Tay, & White, 2007 ). Kelson died the next day. ). This finding might be useful for social marketers to know if they aim to be transparent sponsors. The distractions comes from text messages, phone calls and radio. In his study, Lennon, Rentfro and OLeary (2010) The dependent variable was college students reported intent to text while driving. Murry, Stam, & Lastovicka, 1996: p. 1 found the third-person effect to play out within their study participants. RQ 2: Do responses to the PSA differ according to gender? Contrary to past research, this study did not find support for the third-person effect. If you are deaf, hard of hearing, or have a speech disability, please dial 7-1-1 to access telecommunications relay services. Official websites use .govA .gov website belongs to an official government organization in the United States. All Rights Reserved, National Sheriffs' Educational Foundation, Domestic Violence & Crime Victim Services, Inmate Health Care & Recidivism Task Force, National Law Enforcement Center on Animal Abuse, NSA Crisis Management & Communication Training, Occupant Protection/Child Passenger Safety. Currently, the main source of distracted driving is cell phones. A car going 60 mph will travel 88 feet per second. Having a Public Service Announcement (PSA) will reduce the distracted driving incidents because, people will show the serious consequences, raise awareness, reduce the numbers in distractions car. Cramer, Mayer and Ryan (2007) Lewis, Watson, Tay, & White, 2007: p. 213 Technology That Can Reduce Driving Distraction - Consumer Reports What does Florida do to prevent distracted driving? The questionnaire was comprised of dichotomous (yes/no) questions to obtain background information, as well as Likert scale questions in which respondents indicated their level of agreement or disagreement regarding perceptions of the PSA, and demographic items. This paper examines the impact that a public service announcement featuring a fear appeal to discourage distracted driving has on the perceptions and intentions of a sample (N = 102) of Texas State University students. NHTSA, 2011 These results, as well as the results of similar studies on this topic, seem to suggest that there is room for positive appeals in campaigns to prevent socially undesirable activities. The cookies is used to store the user consent for the cookies in the category "Necessary". LaTour and Zahras (1989) Share sensitive information only on official, secure websites. Can A PSA Help Reduce the Number of Distracted Driving Incidents? On average, eight people are killed and one thousand one hundred sixty one people are injured due to accidents involving distracted drivers, particularly due to texting. Emphasize that texts and phone calls can wait until arriving at a destination. It Starts with You: Zero Tolerance for Distracted Driving, 2021 National Sheriffs' Association. This fact sheet provides an overview of distracted driving and promising strategies that are being used to address distracted driving. measured the responses of a sample of 229 people to multiple news releases; these researchers also found support for the existence of the third-person effect in their experimental study. Park & Salmon, 2005: p. 26 campaign targets teenagers with an ad that compares places where you would text vs. places where you wouldnt. However, males as a group appear less influenced by physical appeals intending to target them ( Relationship between Gender and Response to Fear Appeals. Among these younger drivers, 9% of them were distracted at the time of the crash. drew the conclusion that young males are considered a high risk road user group and threatening appeals aimed at them tend to emphasize physical danger (p. 213). ). Wilson & Stimpson, 2010: p. 2213 To do this, a chi-square test was run for gender and intention to text while driving. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. Additionally, it would be better if sample were larger. Tanner, Hunt and Eppright (1991) Yet, the present study did not find support for the third-person effect. To receive email updates about this topic, enter your email address: We take your privacy seriously. These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. Laurie Hevier, Julie's daughter, is now an advocate against distracted driving. This campaign is aimed at teen drivers to help reduce the risks of distracted driving-related car accidents in Massachusetts and elsewhere, according to Consumer Reports. Cookies used to enable you to share pages and content that you find interesting on CDC.gov through third party social networking and other websites. Moreover, they may have harmful effects for those members of society who are less psychologically stable or vulnerable ( Laurie Hevier St. Paul, MinnesotaWATCH: http://www.youtube.com/watch?v=_pHBWyUQxx4On April 15, 2009, 58-year-old Julie Davis set off for a hike with her best friend in Rudolph, Wisconsin. We also use third-party cookies that help us analyze and understand how you use this website. As cited by other researchers, their model considered the role of the social context of the coping response to a threat communication, introduced the notion that responses may be due to factors other than the communication itself, and emphasized, rather than minimized, the role of emotion ( This video is from the National Safety Council as part of their efforts to fight distracted driving. By clicking Accept All, you consent to the use of ALL the cookies. Suddenly, the driver in front of them made an illegal left turn through a red light. ). I thank all of the families of distracted driving victims who have bravely chosen to share their stories of loss with the world, said U.S. Transportation Secretary Ray LaHood. Teen's PSA, "Distracted Driving - It's More Than - EndDD There is an app called "OnMyWay", that will pay a person five cents for every mile they drive without going on their phone. As quoted by Tagged Distracted Driving, Driving Safety, Toll-free: (866) 962-9575Direct: (613) 962-9577, phones arent even the biggest cause of distraction, Looking at others for mistakes to keep yourself safe, Traffic Accident Avoided Due to SafeStart. 10.4236/ajc.2015.34008, Exploring the Effectiveness of Distracted Driving PSA (Public Service Announcement), 1School of Journalism & Mass Communication, Texas State University, San Marcos, TX, USA, 2Department of Media & Communication, Sungkonghoe University, Seoul, South Korea. NHTSA, 2011 These rumble strips are effective at reducing certain types of crashes. If a person tries to text or call while they are driving, they don't get any money. ). Argument OrganizerChoose one of the following questions to answer for the argument essay in this module.Does our state do enough to prevent distracted driving?orCan a Public Service Announcement (PSA) help reduce the number of distracted driving incidents?Part OneWrite the claim you will present in your argument essay.Write the counterclaim that you will refute in your argument essay. Write the claim you will present in your argument essay. U.S. Department of Transportation Releases Faces of Distracted Driving Public Service Announcement, http://www.youtube.com/watch?v=vjmlv1rbGKE, http://www.youtube.com/watch?v=rr7TfwtO17I, http://www.youtube.com/watch?v=NdQDTmKY0vY, http://www.youtube.com/watch?v=dPrZCCjrFLs, http://www.youtube.com/watch?v=VDKOiMSkLxY, http://www.youtube.com/watch?v=aG79X-hYJ_E, http://www.youtube.com/watch?v=Z6iCrZ4AIpw, http://www.youtube.com/watch?v=RcRTwKminbQ, http://www.youtube.com/watch?v=_pHBWyUQxx4, http://www.youtube.com/watch?v=_vB22cW1ZMY, Office of the Assistant Secretary for Research and Technology. These individuals are more susceptible to media influence and are also more . Hastings, Stead, & Webb, 2004: pp. ). You can get the message from the website. Fortunately, after some eye-opening training on a closed track, Josh comes to see firsthand just how risky it is to mentally multitask while driving. In 2022, the U.S. Department of Transportation released the, In 2021, Congress provided resources to add distracted driving awareness as part of drivers license exams as part of the. Learn how to drive distraction away and get drivers to keep their eyes (and mind) on the road. Among fatal crashes involving distracted drivers in the U.S. in 2019: A higher percentage of drivers ages 1520 were distracted than drivers age 21 and older. Rogers, 1983 Using an app. This rant is a segment from Canadas Rick Mercer Report. Lennon, Rentfro, & OLeary, 2010: p. 95 When asked the question, How often do you write/read text messages while driving? the majority of respondents (61.8%) answered that they did so sometimes and 10.8% answered frequently. A self-report questionnaire with 26 questions was developed to assess some demographic information about respondents, their perceptions of the PSA, and their intent to engage in a particular distracted driving behavior, text messaging while driving. Texting behind the wheel makes you 23 times more likely to crash, and reduces your reaction time by 35% A public service announcement wouldn't effectively reduce the amount of distracted drivers. Texting while driving is 6 times more likely to get you in an crash than drunk driving. The third research question sought to determine whether or not the third-person effect would occur within the sample of students. Distracted drivers aren't just a threat to themselves: they're a danger to everyone else on the road. To honor her memory, Casey's family and friends produced their own video for the U.S. Department of Transportation's "Faces of Distracted Driving" series. With a major increase in distracted driving and the two million accidents associated with it, the government has tried to change behaviors with PSAs. The questionnaire focused mainly on the behavior of texting while driving because, according to the ; ; ; Ricks proposal has the added benefit of dealing with the problem of phantom callsand pointing out how little drivers can be trusted to do whats right in the moment. Many anti-distraction ads show cinematic, slow-motion car crashes to convey the danger of taking your eyes off the road. These campaigns generally fall under the umbrella term of social marketing. Therefore, creators of PSAs should investigate young adults motivations behind engaging in distracted driving in order to better influence their behavior. 10 CDC's GDL Planning Guide Reduce distractions for the driver by assisting with navigation or other tasks. ). WASHINGTON U.S. Transportation Secretary Ray LaHood today released a new public service announcement (PSA) promoting the U.S. Department of Transportations Faces of Distracted Driving series, which has been viewed over 100,000 times since its launch in November 2010. Yellman, M.A., Bryan, L., Sauber-Schatz, E.K., Brener, N. (2020). A PSA can help reduce the number of distracted driving incidents. Distracted driving can increase the chance of a motor vehicle crash. Table 24 summarizes the self-reported information about the subjects' driving experiences. ). One tactic that is commonly found in these messages and studied in past research is the use of shocking content and/or appeals to fear ( The number of distracted driving incidents can be reduced by public service announcements. In an attempt to combat this dangerous practice, various organizations concerned about public safety, such as municipal police departments, the Department of Transportation and even wireless telephone companies, have created advertisements and public service announcements. Many government agencies and nonprofit organizations in the United States utilize social marketing; their prerogative is to induce those who view the advertisement (i.e. Lewis, Watson, Tay and White (2007) PSAs use ethos, pathos, and logos, which makes them effective. National Highway Traffic Safety Administration (2011) NHTSA, 2011 points out, one can die by being a distracted driver themselves or as a victim of another individual driving in that manner. Distracted Driving 3,142 Number of people killed by distracted driving in 2020 Source U Drive. Raising awareness through PSA's is one of the many helpful ways to allow drivers to focus their attention properly on the road. Anderson, 1995: pp. ). Lennon, Rentfro and OLeary (2010) Fear appeals have commonly been utilized to prevent people, adolescents mainly, from engaging in such behavior. Schoenbachler & Whittler, 1996 chastise social marketers for their pervasive use of threatening messages and describe their concerns regarding the negative effects of these campaigns. RQ 2 explored what, if any, differences exist between males and females with regard to their response after viewing the PSA. Graduated driver licensing (GDL) is a system which helps new drivers gain experience under low-risk conditions by granting driving privileges in stages. had a very large sample of 840 adolescents view two separate fear-based advertisements discouraging distracted driving behaviors. Informs safety guides of driving. Moreover, stronger emphasis should be placed on reaching males in the target audience, as they appear to respond less to public service announcement messages. But in fact, these technologies distract our brains even long after youve used them.. Per favore scegli la tua regione Inform people, especially teenagers, on the fatal affects the victims and their families have received because of distracted driving. Females agreed with the two intention measures more strongly than did males. Get the Message is available for download on www.distraction.gov. These cookies will be stored in your browser only with your consent. Talking on the phone. A Public Service Announcement does have the ability to reduce the number of distracted driving incidents by bringing the population's attention to the issue. There's a new public service announcement (PSA) being used to help educate drivers about the risks, dangers and consequences of texting while driving. the American public) to behave in a way that is socially desirable ( Park and Salmon (2005) ). Much of the prior research that studied the effectiveness of fear appeals to alter behavior has referenced two main theories as part of their conceptual frameworks. A reliable construct, it has a reported Cronbach alpha of 0.95 ( Gozzi (2011) Data from the questionnaires was entered into and analyzed using the statistical software program, SPSS. Can a Public Service Announcement (PSA) help reduce the number of distracted driving incidents? The majority of respondents (76.5%) responded that they had never seen the PSA before, which supported the researchers initial reasoning to select the particular PSA for the study. Moreover, even though drivers of any age could suffer consequences of driving distracted, there seems to be a greater propensity for younger drivers to engage in this behavior. An official website of the United States government Here's how you know.
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