NASCAR 2018 TV Ratings - ESPN NASCAR saw season-long viewership increases for its Xfinity Series, which got an average of 1.04 million viewers and was up 9% from '20 and '19. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Follow below for live results and highlights from this year's Wurth 400. Home Motorsports NASCAR NASCAR scores increase at Talladega, LONG POND, PA - JULY 28: A general view of the NASCAR logo on the wall during the Monster Energy NASCAR Cup Series Gander Outdoors 400 on July 28, 2019 at Pocono Raceway in Long Pond, Pa. (Photo by Rich Graessle/Icon Sportswire). This year's Daytona 500 was watched by 8.17 million total viewers, or an eight percent decrease from the year before. NASCAR ratings: Cup Series viewership numbers in 2023 - Sportsnaut Please do not hesitate to contact me. Your login session has expired. But almost every single property the NFL and NHL had two recent rights deals that included some OTT rights. According to the source, the NASCAR Cup Series season in 2022 averaged 3.7 million viewers. Hopefully, this represents the start of a turnaround for NASCAR after a rough start. (Photo by Jonathan Ferrey/Getty Images), Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. Try a week on us. I feel like the season running from February to November is probably the right length of season for us, but its probably too early to tell if there could be any other changes going into the next rights cycle. (The Athletic obtained data that confirmed Herbsts point). Jordan Bianchi is a motorsports reporter for The Athletic. NASCAR Daytona 500 ratings and viewership dating back to 1979, the first year the race was televised in full. In, Website (racingnews.co), und SportsBusiness Daily, und Sports Media Watch. And a lot of that will be dictated by the penetration levels that are there at the time of the year. (Photo by Robert Laberge/Getty Images), But it's an uphill fight for us and a lot of other sports properties. I think that both Fox and NBC have done a great job in surrounding their booth with the right talent, the right expertise. to incorporate the statistic into your presentation at any time. (Photo by AaronP/Bauer-Griffin/GC Images). For instance, on the TV side, there are fewer advertising pods that you can pack into that type of race length. The good news for us is we have all the data from how midweek races performed versus how we perform on a Sunday against the NFL. Friday's NASCAR Truck Series race was also broadcast via FS1. Too many breaks in the race for me to keep watching. As recently as 2013, when Danica Patrick competed in the race for the first time, the 500 had a 9.9 and 16.7 million. And like most entities in sports and entertainment, NASCAR is enjoying pent-up demand among fans who couldn't attend as many races during the pandemic. The original 4.68m from last year seems reasonable, dropping it down to 4.34m and saying the 2023 race increased by +200,000 just isnt realistic at all. Viewership for the 2019 Phoenix race was 22% lower than in 2018. This seasons playoffs increased for the first time and now sits as the best viewership since the 2019 season. The 2013 Daytona 500 that was because of Danica Patrick. Herbst said NASCAR expected more viewers to watch the resumed race than actually did. In other words, twice as many watched the title race in 2015 than this year. Kyle Buschs win, which peaked with 5.85 million viewers, was the second-straight NASCAR race to increase year-over-year after the first eight declined. winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. When we turned around that viewership narrative, I would say in 2019 and 2020, we started to see new brands come back to the sport. Not just from a financial perspective, but from what is the distribution sweet spot that makes the most sense for our industry and our fan base. ", Website (racingnews.co) & SportsBusiness Daily & Sports Media Watch, Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) Statista, https://www.statista.com/statistics/812557/average-us-tv-audience-nascar-cup-series/ (last visited May 01, 2023), Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) [Graph], Website (racingnews.co), & SportsBusiness Daily, & Sports Media Watch, June 16, 2022. If we go back to 2013, there was a hot market for sports cable channels and NASCAR was the beneficiary of that hot market. Fair to say midweek races are probably an idea thats come and gone? Fans can also watch NASCAR races for free by signing up for a trial of fuboTV. NASCAR Cup and Xfinity Series Deliver Viewership Gains Across NBC He is a veteran sports reporter, having covered the NBA, NFL, Major League Baseball, college basketball, college football, NASCAR, IndyCar and sports business for several outlets. In viewership and the key adult demographics, NASCAR dominated the FOX Sunday night line-up of animated series none of which averaged even one million viewers. With that, here's what you need to know about this year's Cup Series race at Dover, including start time and broadcast information. Our share of those TVs that are tuned in is up 18%. This is a BETA experience. FedEx might not like, but at least you could fill that big booth on ur podcast. In some ways the Recession came at a most inopportune time for sports TV. You have to look at the penetration levels and the trajectory of those platforms at the time that we do our rights deal. Brian Herbst is the senior vice president for media and productions for NASCAR. NASCAR bracket? Is Denny Hamlin's tournament idea a good one? You bet! Accessed May 01, 2023. https://www.statista.com/statistics/812557/average-us-tv-audience-nascar-cup-series/. NASCAR viewership numbers are out; outscores all other - Sportskeeda NASCAR - Statistics & Facts | Statista It does not include any additional numbers from the networks. This is no different with sponsor-centric NASCAR, whose teams, in part, use television air time as a selling point to potential partners whose brand could be seen by millions of viewers. Both Fox and NBC have shown that they will bring the stars of yesterday into the booth today and they will invest where they need to invest to have the star power of our sport. The most important key figures provide you with a compact summary of the topic of "NASCAR" and take you straight to the corresponding statistics. NASCARs ratings have been a topic of conversation for countless seasons as the viewership is not like it was during the sports golden age. So were performing across the three different buckets that are really meaningful to monetize sports rights: broadcast, cable and OTT. Ill tell you ratings: We would do about 0.9 to a 1.0 to a 1.1 for midweek races (on cable) on a Wednesday, and theres a lot of stress on the industry to do that Sunday-Wednesday-Sunday model. Over the past 10 years, NASCAR has lost nearly 7 million viewers in the sport's most popular race, the Daytona 500.While the 2019 NASCAR TV ratings still appear to be in a slight decline, there is a silver lining; a majority of races increased in TV viewership from . Plus, the hype leading from the Clash helped the start of the year. Date: Sunday, April 30 Time: 1 p.m. At a designated cut-off . But just like the 2022 race at Dover Motor Speedway, weather could . You may opt-out by. The race was down 11.9% compared to the first Sunday race on FS1 last season, Share up 9%, largest for Race #2 since 2017, Share up 2%, largest for Daytona 500 since 2016, Second most-watched non-points race since 2016. This marks the second straight week that NASCAR has been up in viewership. I think the 1979 and 2013 Daytona 500s had artificial bumps in ratings/viewership because of a snowstorm in the Northeast in 1979 when people stayed home and watched the race that wouldnt have otherwise. This year's Daytona 500, which was won by Austin Cindric, NASCAR averaged a total viewership of 8.9 million. So more people are tuned into Amazon prime or Netflix Thats the first time that has happened since 2009 where well have more network races than cable races. NASCAR will for sure be even better next year. Kyle Busch, NASCARs black hat, won his second title. If people want to watch a race, they will tune in to see the action. Another change for 2022 is that there are going to be more races on network TV, and on the NBC side races on cable are shifting from NBCSN to USA Network, which is in more homes than NBCSN (NBCSN is shutting down at the end of 2021). Daytona 500 TV ratings: NASCAR opener ends two-year viewership decline The lead-in ARCA race drew a 0.34 and 522,000, down slightly year-over-year (0.35, 532K). HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota along with his wife [+] Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. NASCAR season viewership rebounded after Daytona, but still down a touch I think to the extent that if we were a smaller, more niche property that was more dependent on either an at-track revenue model or track attendance, then that narrative would probably be a little bit different. Though Nielsen had been king of all things TV for generations, the truth was they were having trouble keeping up as people began to shift their viewing habits. The Coca-Cola 600 is a test of man versus machine and that is one I would not see changing anytime soon. There is a lot of tradition in these race lengths. Our intent is to make our content as broadly available to our fans who are watching NASCAR as they are consuming content. NASCAR ratings have been on the decline over the last decade as they have taken a significant drop. Any change that we would make would be done just like anything else, with a lot of input and feedback from the industry, teams, tracks, and we have fan council research we rely on a lot, and nothing that we would make would be sudden in nature. The NASCAR Cup Series race at Las Vegas is down slightly from late February race in 2021. I think that an answer that I would give you today in 2021 probably isnt going to hold up in terms of where the world is in 2023. By then, hardly anyone will have a standard TV, anyway, because every event will be streamed, and ratings wont matter. We are one of the properties that are really, really working for them. Website (racingnews.co), and SportsBusiness Daily, and Sports Media Watch. Id say in particular, in the short term, those network windows are really, really important. The addition of retired driver and fan favorite Dale Earnhardt Jr. beefed up NBCs product in 2018, but four people in the broadcast booth are too many voices. So that's a positive viewership increase of 2%. Note: This interview has been edited for clarity. From the Aug. 22 Michigan race to Sept. 26s Las Vegas playoff race, Cup Series races saw six consecutive weeks of year-over-year viewership increases, the longest streak since 2011. NASCAR still attempts to do the best it can when it comes to getting the word out. Find your information in our database containing over 20,000 reports. In todays world TV ratings arent the big deal they once were nor the only thing that matters. Team sponsors are paying attention to that discrepancy as well, to the extent that those network windows continue to be as meaningful in terms of our viewership number. Sundays NASCAR Cup Series race from Talladega averaged a 2.6 rating and 4.55 million viewers on FOX, flat in ratings and up 5% in viewership from last year (2.6, 4.34M). It's also down from March 2019 numbers. . Three of the four drivers in the championship race were also in the 2018 race, and three of the four drivers were in Toyotas. Surprisingly, NASCAR has also outshined other sports. So even if were competing versus the NFL, we hold up pretty well. If you back up three years to 2019, we did 16 races on a network and 20 races on cable in 2022. In the past NASCAR has tried to educate fans who might look at ratings and think the sport is in trouble and help them understand that things arent as bad as they seem. Hendrick may consider changes after Elliott, Bowman injuries If the sport starts rotating the tracks within the playoffs, including the championship event, it would be surprising to not see a boost in numbers. Are you interested in testing our business solutions? Is NASCAR Bailing on Budweiser Over the Recent Bud Light Controversy? FOX Announces TV Ratings For 2022 NASCAR Season A paid subscription is required for full access. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Racing teams of NASCAR ranked by revenue 2017, Revenue of NASCAR's Team Penske racing team 2006-2017, Racing teams of NASCAR ranked by team value 2019, Average TV audience of NASCAR Cup Series 2022, Average U.S. TV audience of NASCAR races 2019, Average TV viewership of selected NASCAR events in the United States in 2019 (in million viewers), Average television viewership of NASCAR events in the United States in 2018 and 2019 (in millions), Total television viewership of NASCAR events in the United States in 2018 and 2019 (in millions), NASCAR average TV rating in the U.S. 2019, Average TV rating of NASCAR events in the United States in 2018 and 2019, TV rating Daytona 500 in the U.S. 2000-2022, TV ratings of Daytona 500 in the United States from 2000 to 2022, Daytona 500 TV viewers in the U.S. 2000-2022, Number of TV viewers of Daytona 500 in the United States from 2000 to 2022 (in million viewers), Average TV audience of NASCAR Cup Series finale 2019, Average viewership of the NASCAR Cup Series finale in the United States from 2015 to 2019 (in million viewers), Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers), Share of NASCAR fans in the United States in 2016, by gender, Average age of NASCAR TV viewers in the United States in 2006 and 2016 (in years), NASCAR fans in the U.S. 2017, by ethnicity, Share of NASCAR viewers in the United States in 2016-2017, by ethnicity, NASCAR fans in the U.S. 2017, by ethnicity and party, Share of NASCAR viewers in the United States in 2016-2017, by ethnicity and political affiliation, NASCAR fan opinions on who sports fans are in United States in 2017, Opinions of NASCAR fans on what makes someone a sports fan United States in 2017, NASCAR favorability in the U.S. 2018, by political party, Net favorability of NASCAR in the United States in 2018, by political affiliation, Top NASCAR purchases by fans in the United States in 2017, Leading NASCAR related purchases among NASCAR fans in the United States in 2017, Share of NASCAR fans in the United States in 2018, by city, NASCAR drivers with the most social media mentions during the playoffs in 2019, Most mentioned NASCAR drivers on social media during the playoffs in 2019, NASCAR racing teams ranked by revenue in 2017 (in million U.S. dollars), Revenue of NASCAR's Hendrick Motorsport team 2006-2017, Hendrick Motorsport team (NASCAR) revenue from 2006 to 2017 (in million U.S. dollars), Team Penske racing team (NASCAR) revenue from 2006 to 2017 (in million U.S. dollars), Revenue of NASCAR's Roush Fenway Racing team 2006-2017, Roush Fenway Racing team (NASCAR) revenue from 2006 to 2017 (in million U.S. dollars), Revenue of NASCAR's Front Row Motorsports team 2014-2017, Front Row Motorsports team (NASCAR) revenue from 2014 to 2017 (in million U.S. dollars), Most valuable sport event brands worldwide 2019, Most valuable sports events brands worldwide in 2019 (in million U.S. dollars), Brand value of the sports event Daytona 500 from 2012 to 2017 (in million U.S. dollars)*, Most active NASCAR sponsors on Twitter 2019, Most active NASCAR sponsors on Twitter during Daytona 500 in February 2019, by total activity*, NASCAR racing teams ranked by team value in 2019 (in million U.S. dollars), Value of NASCAR's Hendrick Motorsport team 2006-2020, Hendrick Motorsport team (NASCAR) team value* from 2006 to 2020 (in million U.S. dollars), Value of NASCAR's Joe Gibbs Racing team 2006-2018, Joe Gibbs Racing team (NASCAR) team value* from 2006 to 2018 (in million U.S. dollars), Value of NASCAR's Stewart-Haas Racing team 2010-2018, Stewart-Haas Racing team (NASCAR) team value* from 2010 to 2018 (in million U.S. dollars). I love the sport and breaks my heart to watch it spiral downward .. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Your email address will not be published. Cup Series racing finished with its third consecutive year of share growth, up 14 percent since 2018 and up 8 percent over the 2020 season. NBC reported Monday that its broadcast of the NASCAR Cup championship race from Homestead-Miami Speedway in Florida drew an average of 3.759 million viewers, its best audience for its half of the season. So if we were going to have a partnership with a company the likes of the Fox Corporation or NBC Universal, there needed to be a significant allocation of our races that went to cable to have a network partner as powerful and blue chip in nature as each one of those. Show publisher information I think that the momentum is good. Business Solutions including all features. This comes after the first complete season of the NextGen car with many notable events, such as the Busch Light Clash and the new event at World Wide Technology Raceway. Clicking on the following button will update the content below. Viewership has been down for each and every one of NASCAR's events prior to Sunday's race and over the last five races, those numbers have been significantly lower with each of them 12% or. NFL Draft viewership bounced back from last year, led by a double-digit jump for the primary ESPN broadcast. NASCAR has proven to be a sport with a huge audience in terms of viewership.
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